In 2021, The College of Journalism and Mass Communications (CoJMC) at the University of Nebraska-Lincoln introduced a new learning program called The Experience Lab. This program allows students to gain hands-on experience in journalism, advertising, personal relations, and multimedia early on in their college careers. Students work on teams with faculty liaisons and professional mentors to build academic skills and explore their professional interests through one of the college's media outlets.

As the lead designer at Jacht Agency and the sole designer on the CoJMC client team, I had the opportunity to design logos for each program within The Experience Lab. My goal was to create a cohesive set of logos that worked into the college’s pre-existing brand guidelines but were still unique enough from each other and felt connected to the programs’ respective focus areas. In designing these logos, I used clean lines and typography to suggest a modern yet professional feel and diagonal lines to convey movement and progression. 

** Logos for KRNU and Nebraska Nightly were based on pre-existing designs. I tweaked these two logos to fit within the updated Experience Lab branding. **